As the the Creative Director, I led the creative strategy on the branding of the company’s luxury blanket that has now consistently ranked as a top seller on Amazon. I spear headed the design and implementation of the complete branding strategy— including photo art direction, video production, digital/ social media assets, and storefront design. My work combined sophisticated visuals with targeted messaging to establish the brand as a leader in its Amazon category, contributing to its sustained success in a competitive online marketplace.
The Connecticut Home Company
House Beautiful Magazine’s, “Creator Class”
Creator Class is House Beautiful magazine’s ongoing franchise that features “The Content Creators Changing the Way We Live at Home.” This campaign is filled with social media savvy talents who showcase their style tips, design tricks, and DIYs online with platforms like Instagram and TikTok. I art directed the photo shoots and the curated the overall design concept for the digital franchise.
Oprah Magazine’s, “Breathwork” Campaign
This is a campaign on OprahDaily.com that I art directed and drove the creative ideation for. The course encompasses several stories and videos about teaching people to relearn how breathwork can radically improve sleep, mood, and metabolic function. The campaign was multi-channel, including video, digital advertising, social media, and email.
Parents Magazine’s, “Kindred”
Kindred is a subset of Parents magazine’s website. It is a community of support and solutions for the people raising up a generation of Black children with lives full of love and joy. I curated the overall brand identity for digital, social and print iterations of the brand.
-
Logo
-
Custom Shapes for Design Treatments
-
Brand Font and Color
-
Social Media Design + Strategy
